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Wow! It's been 5 years! Here's what I have learned...
Lessons Learned in the Last 5 Years as a Small Business Owner of an Online Candle Store As I reflect on the last five years of running my online candle store, there are so many lessons that have shaped how I approach my business today. It’s been a mix of trial and error, victories, and challenges, but each experience has led to a deeper understanding of what it really takes to succeed as a small business owner. Here are some of the most important lessons I’ve learned on this journey: 1. The Approach to New Product Launches Matters –...
Stay Wild Moonchild (a mini bio)
After learning about all the toxins found in most commercially produced candles, she started on a her journey to make a better, certified clean burning candle. A Colorado native, Jenny hand pours each candle in her home candle studio.
Top 5 lessons learned at the 2 year mark.
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It's hard to believe I launched my website two years ago today. I had absolutely no idea how to build a website, but I found it wasn't as hard and intimidating as I thought it would be. Shopify (not sponsored) offers many easy to use templates. If you have some basic to moderate level computer technology skills, you could totally figure it out. And well, if not...there's always YouTube. Some of my earliest formulations were epic fails. But I always found a way to problem solve, and improve ratios, essential oils and aesthetic design. I literally fumbled my way through...
Why Are Trimming Candle Wicks So Important?
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Trimming a candle wick might seem like a small, unnecessary step, but it can make a big difference in how your candle burns. When a wick is too long, it creates a larger flame that melts more wax than necessary, giving the candle excess fuel. As a rule of thumb, after every four hours of burning, extinguish the candle and let it cool completely (usually about two hours for larger candles). Once it reaches room temperature, trim the wick to about one-eighth to one-fourth of an inch before relighting.
Frequently Asked Questions
Q: WHY IS MY CANDLE TUNNELING? A: It is important that your first burn is approximately 2-4 hours OR until your candle reaches a full melt pool (melted wax from edge to edge) before you blow your candle out. Doing this will ensure an even burn throughout your candles life. Wax has AMAZING memory which is why your first burn is so important. You candle will remember to burn evenly each time you light it which is why the first burn is so important. Q: WHY IS THERE A LOT OF SMOKE WHEN I LIGHT MY CANDLE? A: Trim, trim,...